Random Ads, Made em me oneself

well, bored. The pictures were nice do I had to do something with them.

Some comments (hope u don't mind ) I'll work on the art direction first:

Dave Latrine:
1. Interesting copy
2. I think the usage of a Serif font keeps the feel of the ad a good traditional.
3. The lettering: "From the wonderful people........." is too close to the toilet paper. It makes a very ackward tangent.
4. The tracking and kerning of the 'from the wonderful people....." is rather loose. Could be a bit tighter.
5. Why is it DAVE's LATRINE? and not Dave's Latrine or DAVE'S LATRINE? Unless it's the actual corporate identity it just looks very amateurish. Also putting words in All Caps (other then the very first part of the headline) also looks very amateurish.
6. I think if the body copy was in another complimentary font it would look much better (since you used a Modern Serif font, try using an Old Style Serif or a Transistional Serif font since they complement).
7. The body copy is way too close torwards the picture and it looks 'clunky'. Make it a point size smaller.
8. The logo is too big making it look like a 'dated' ad (think 1970's) and also the words "DAVE....." gets lost behind the logo. You can lighten the logo picture or you can put a stroke around the name or just change it to another color. Either way right now it's really HARD to see the company's name.

Tachikoma Ad:
1. The body text has a horrible generic sans serif font. If you must use a sans serif font, try using a sans serif that has more character. Though I warn you, trying to mix a Sans Serif font and a Modern Serif font (your headline font) can look amateurish if you don't choose the right fonts.
2. Must you really put REIFORGEHOUSEOFDESIGN like that? To me it looks very clunky, dated and it's hard to read.
3. The kerning for the headline doesn't look even. Like the part in between N and T or T E R
4. I feel that the sentence "OWN A TACHIKOMA NOW" Is a little large as it takes the eye away from the headline creating a dissonace in the ad.

Sorry if I'm being nit picky but hey my major is advertising and this is what I do.

fuyoh, looks like SOMEONE has started or has learnt typography. =D

learnt. XD

Art Direction 1 and Graphics 1.
ZOMG hard classes. Graphics 1 is a 6 hour class. Save me T_T